Austin is a fast-growing city, and its rental market is just as active. With new residents moving in every day for jobs, school, and the city’s high quality of life, there’s always demand for housing.

But there are thousands of rentals on the market. That means your property could remain empty for weeks or even months if it doesn't attract tenants. 

Vacancies cost landlords money, with a $2,500 rental losing over $600 per week when unoccupied. A two-month vacancy could mean more than $5,000 in lost income, which doesn’t include bills, maintenance, property taxes, and listing costs.

This article will break down everything you need to know about lead generation for rental properties in Austin. That includes strategies for reaching potential renters and the benefits of hiring an Austin property management company.

Let's dive in!

Understanding the Austin Rental Market

In Austin, almost half of the residents rent their homes, giving the city one of the highest rentership rates in the country.

Average rent for a one-bedroom apartment in Austin sits at $1,437, while the rent for a two-bedroom house is around $2,339.

The city’s vacancy rate stood at 9% in 2024. This is mainly because of the rise in new rental properties. Austin had the most new buildings in 2023. The rapid increase in supply may have even outpaced tenant demand.

As more people move to the city and fill these units, experts expect the vacancy rate to drop. 

The location of a rental also affects how quickly someone leases it. That's because different parts of the city attract different types of renters.

Here are some of the best places to target tenants based on property type and preferences:

• Round Rock and Cedar Park. These two suburbs are popular with families. They have great schools, fun activities, and easy access to major employers like Dell and Apple. 

• East Austin and Mueller. A popular area that attracts young professionals and families. Locals here enjoy food trucks, community parks, breweries, and plenty of exciting activities. 

• West Campus and Riverside. Prime locations for students attending the University of Texas at Austin who want affordable, off-campus housing. 

• South Congress and Zilker. Attract young professionals who want live music, coffee shops, amenities within walking distance, and space to explore Zilker Park. 

Peak rental demand in Austin happens between May and August, as families try to find housing before the next school year begins. Job relocations also increase, and college students begin their search for housing. Adjusting pricing and leasing terms to align with these trends can help landlords maximize their ROI. 

Online Lead Generation Strategies

Since the majority of people begin their housing search online, lead generation for rental properties should also start there. To make sure your listing catches people’s attention, try the following techniques:

• Use professional-quality photos: Well-lit, clear images can increase views by 61%. 

• Write an interesting description: Using descriptive, detailed language to describe your property helps it stand out from the competition. 

• Post on trusted platforms: Sharing your listing on sites like Zillow, Apartments.com, and Trulia can attract quality tenants. 

• Use social media marketing. Facebook Marketplace, Instagram, local community groups, and other online spaces can help promote your rental property. 

With paid ads, you can target renters based on demographics like location and budget, bringing in serious applicants. 

Offline Lead Generation Strategies

Traditional marketing tactics can be just as effective for lead generation for rental properties.

For example, many renters moving to Austin use real estate agents or relocation services. Building good relationships with these professionals can lead to tenant referrals. 

Another promising technique is starting a referral program. Offering a discount to current tenants who refer a new renter can encourage them to discuss your property. To reach renters who might not be looking online, try placing flyers in high-traffic areas, such as:

• Gyms and Yoga Studios: Equinox, Castle Hill Fitness, Flow Yoga Austin

• Coffee Shops: Mozart’s Coffee Roasters, Desnudo Coffee, Radio Coffee & Beer

• Community Centers: Wells Branch, Circle C, Dittmar, Brushy Creek

• University Bulletins: University of Texas - Austin, St. Edward’s, Austin Community College

Compliance with Austin Rental Regulations

Before you list your rental property, make sure you follow state and federal housing laws. Not following these laws could lead to fines or lawsuits.

Austin has specific regulations landlords must follow, which include:

• Fair Housing Laws: Landlords cannot discriminate based on race, gender, disability, religion, family status, or national origin. Avoid any type of language that implies tenant preference or exclusion. 

• Tenant/Landlord Laws: Texas has rules about what landlords can and cannot do. These rules cover entry rights, safe housing, and notice for repairs. 

• Evictions and Tenant Rights: Before a landlord can evict a tenant in Austin, they must give a written notice to leave. They also need to follow court rules to remove the tenant — lockouts are illegal. 

• Lease Terms and Security Deposits: A clear lease agreement protects both landlords and tenants. It outlines rent due dates, maintenance responsibilities, and more. Also, in Austin, you must return security deposits within 30 days of the lease ending.

• Austin’s Short-Term Rental (STR) Law: If you rent to someone for less than 30 days, you must register with the city. You also need to follow short-term-rental (STR) rules to remain compliant. 

• Listing Laws: Listing descriptions must be accurate and honest. Maintain transparency and legal compliance whenever speaking with a potential tenant or listing your unit online. 

Hiring an Austin Property Management Company to Manage Lead Generation for Rental Properties

Managing marketing, tenant screening, and lease compliance takes time, which a lot of landlords don’t have. An Austin property management company can streamline the process and quickly fill your unit.

These professionals have already established strong marketing networks and local connections, helping them fill vacancies faster. They take care of everything, including legal compliance, leasing, tenant screening, and daily management. Basically, you will only need to collect your income. 

Before you hire a property manager, be sure to check:

• Licensing and local market experience. Make sure the company holds a license in Texas and demonstrates a proven track record of success in Austin’s market.

• Stellar online reviews. Check Google, Yelp, and the BBB to see what other landlords say about the company. Look for comments on their communication, professionalism, tenant selection, and property management skills. 

• Fees and services offered. Review the pricing carefully. Most property managers charge around 8-12% of the monthly rent. Some also add extra fees for tasks like maintenance or evictions, which can snowball over time. 

Wrapping Up: Lead Generation for Rental Properties in Austin

Using both online and offline marketing strategies is one of the best ways to find tenants quickly in Austin.

Landlords should advertise their properties in several ways:

They can post on trusted websites. They can also put up flyers in busy areas. Additionally, they should write interesting descriptions to attract potential renters.

Using social media and offering referral incentives can also be essential in reducing vacancy periods and maximizing ROI. 

To fill your vacancies without the hassle, consider hiring an Austin property management company like Evernest. We specialize in lead generation for rental properties, along with tenant screening and full-service property management.

Contact us today to make your life simpler and your passive income truly passive!